(Logan, UT— June 19, 2018) Altra’s summer 2018 apparel collection features bold, beautiful colors on performance-ready pieces to help you tackle any activity in the sunny weather. The new line includes tanks, tees, racing singlets and shorts for men and women. Innovations like consumer-customized short split height and airflow body-mapping knit fabric combine in fashionable designs.
Women’s Performance Tank 2.0
The Altra Performance Tank is a feather-light, racerback style piece, soft to the touch and ready to perform. Body-mapping fabric technology in strategically placed patterns woven in the front and back allow airflow in high heat zones. This top comes in two beautiful jewel-tone colors—dark purple and paprika—and features a stylish high neck with an athletic fit that is perfect for the gym to a casual night on the town. This piece retails for $55 and is incredibly light, weighing just 2.5 ounces.
Men’s Performance Tee 2.0
The Altra Performance Tee is a lightweight and moisture-wicking top, great for any activity and everyday wear. A mesh design is strategically knit into the fabric for better venting and maximum breathability in high heat areas. Raglan shoulders, welded seams and hems, and an athletic fit prevent chafing and increase comfort. Color options for this $59 tee are pavement and insignia blue.
Racing Singlet for Men and Women
The Altra Singlet 2.0 is a performance-ready piece, perfect for racing the track, roads or trails. The women’s style features a sexy double elastic T strap along with Altra’s signature perforation pattern down the middle of the back for elegance and breathability. The men’s style uses perforations across the chest and back for sweat management and airflow. Made with a premium lightweight fabric and welded anti-chafe seams for maximum breathability. Colors for women are racing red and light blue/white. Colors for men are black, light blue, and gray/navy. The Racing Singlet retails for $59.
Performance Short 2.0
The Altra Performance Short 2.0 has lightweight, moisture-wicking fabric and side perforations to keep you cool and comfortable, while welded and flat seams prevent chafing. The integrated running belt provides optimal storage with six pockets for men and five pockets for women to hold all your essentials on the go. The men’s short features a 5” inseam with black and navy color options, while the women’s short features a 3” inseam with black and gray color options. The Performance Short retails for $69.
Men’s Trail Short 2.0
The Trail Short 2.0 innovation allows consumers to personalize the height of the side split on the shorts’ 6-inch inner lining. On top is an outer short with a slightly shorter 5” inseam. With four pockets throughout the short—including a secure zippered pocket and a stretchy mesh holder on the waistband—you no longer need to strap on a running belt on top of all your other running gear. Color options are black and gray, and retails for $59.
Altra’s new summer apparel is available now at www.AltraRunning.com and at select specialty running retailers.
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, email@example.com