AAA Car Care Drives Membership With Set Up Events

February 15th, 2012

AAA Car Care Center Announces Sponsorship of North and South Carolina Triathlon Series

Wilmington, NC – February 15, 2012 – AAA Carolina’s Car Care Center, the largest non- franchise automotive maintenance and repair facility operator in the Carolinas, will be the official automotive repair sponsor for triathlons and other athletic events operated by Wilmington-based Set Up Events, one of the nation’s largest producers of triathlon events.

“Cars, like athletes need to be fit and in shape for their endurance activities,” said Dusty Holcomb, President of AAA Car Care. “Just like triathletes who work hard to be in their best possible condition on race day, we work hard to keep our customers’ cars in great shape.  We believe in order to make it to the finish line, you first need to make it to the starting line.”

The sponsorship through 2014 covers the Inside-Out Sports North Carolina Triathlon Series, Set Up Event’s Go Tri Sports South Carolina Series presented by Steadman Hawkins and the TrySports Triathlon Series.  AAA will also be the exclusive and official car care center of the three Set Up Events series. AAA will attend triathlons in the Set Up Events series events to showcase the car care experience participants and spectators have as AAA members.  AAA will be offering membership specials throughout the season through Set Up’s extensive online and event reach.

“We are honored to partner with AAA Car Care, and look forward to helping each other continue to grow each year,” said Andrew Silbereisen, President of Set Up Events.   “At-event marketing offers an abundance of unique elements, plus various online marketing elements and social media campaigns,” said Silbereisen.  “We are proud to provide these services to AAA, and for AAA to be able to offer their services to our participants.  It is such a great fit.”

About AAA Car Care

AAA Carolinas serves more than 1.8 million members with travel, automobile and insurance services while being an advocate for all travelers. As the largest non-franchise operator of automotive maintenance and repair facilities in North and South Carolina, AAA has 32 Car Care Centers now and another three scheduled to open this year. Last year, AAA Car Care serviced a quarter of a million vehicles while achieving a satisfaction rate from customers in excess of 95%. AAA’s Car Care Centers are open to the public as well as AAA Members.

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations. For more information about Set Up Events, visit Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.


For further information, contact: 910-512-4489

Set Up Events

AAA Car Care Drives Membership With Set Up Events

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Erin Hogston

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