CARLSBAD, CALIFORNIA, June 6, 2013 – 2XU, the leader in high performance fitness apparel, has signed an exclusive two year sponsorship with U.S. Professional Triathlete and three-time Ironman Champion Jessica Jacobs.
The new 2XU Ambassadorship will see Jacobs train, compete and recover in 2XU’s high performance sports apparel including Compression, Triathlon and award winning wetsuits. Jacobs will enjoy significant physiological benefits; from improved circulation and heightened agility to reduced muscle fatigue and damage.
Jacobs, a retired Military Officer of the U.S. Army, turned to the professional triathlon circuit after competing in her first race, IRONMAN® Switzerland, in 2003. Since this time, the fiercely competitive Jacobs has been ‘hooked’ on all things swim, bike and run; already claiming numerous titles including the likes of IRONMAN® Wisconsin (2011) and IRONMAN® Florida (2010 and 2011).
“I’m thrilled to join team 2XU – it is a brand spearheading cutting-edge sports apparel and innovation for athletes; young and old, novice or accomplished,” said Jacobs.
“2XU offers an array of styles which not only support athletes like me, but compliment the body and look amazing. Knowing I’m equipped with the best arsenal on the market, I can race to the finish line faster and more confidently than ever before!”
2XU’s Fred Hernandez, Director of Marketing for 2XU North America, is equally delighted to add Jessica to the brand’s enviable portfolio of world-class athletes.
“Jessica is fast becoming one of the world’s top triathletes,” said Hernandez.
“The physical demands of her training and racing align perfectly with the benefits offered by our apparel. We’re excited to be supporting Jessica in her quest to dominate these next two years!”
Throughout the relationship, Jacobs will work with 2XU on research and product development in the pursuit of continued elite apparel refinement.
With a relentless commitment to engineering world-class products which deliver tangible benefits to the wearer, 2XU sets the benchmark in high performance apparel. Ongoing testing, research and consultation with professional sporting bodies and athletes are integral to the brand’s winning formula.
For more information on 2XU and 2XU Compression including updates on its growing list of sponsored athletes and teams, visit www.2xu.com
For more information on Jessica Jacobs visit her website www.jessicajacobsironman.squarespace.com
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL, NBA and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, IRONMAN®, the U.S. Ski and Snowboard Association (USSA), US Ski Team, US Snowboarding, US Freeskiing, and the USSA Center of Excellence.
Founded and based in Melbourne, Australia, with North American Headquarters in Carlsbad, CA, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction.