Focus on Innovation to Create Deeper Engagement with Its Athletes and Spectators
Denver, Colorado – Feb 12, 2018 – Motigo, the pioneer in delivering personalized audio to athletes during their activities and races, has been selected by the 2018 Big Sur International Marathon to bring mobile innovation to its athletes on race day and leading up to the event. Recognizing the ever-growing use of technology among its athletes, the newly launched partnership provides the Big Sur event with a unique mobile engagement platform to interact with its runners every step of the way.
Beginning this February, the collaboration will kick off with a number of virtual training run experiences, with the event using the Motigo app to deliver event-themed and motivating audio content to engage all of its runners leading up to race day. Together, they’ll provide runners with mental support and entertaining experiences while immersed in their local training runs. On race weekend, the app will bring the magical course to life via an audio tour while also delivering personalized peer-to-peer cheers: pre-recorded audio messages from their biggest supporters scattered around the world.
The race day experience will be available for in-app purchase by athletes for a nominal $4.99 fee. Motigo and Big Sur will share in the revenue generated. It’s a new model for partnership making it easier for events to get behind bringing innovation to their communities by shifting from a cost outlay to a revenue-generating sponsorship.
“We’re very excited about what Motigo will bring to our race. This engaging app will help keep our runners motivated and energized on race day, as well as informed and excited leading up to the marathon weekend,” said Doug Thurston, race director of the Big Sur International Marathon. “It’s a great connection and partnership model.”
“While we’re now a Denver-based tech startup, our roots are in the Bay Area. The chance to work with one of the most iconic events in America, in the epicenter of the tech scene, truly excites us. We’ve been building this relationship since 2015 when we met some of the BSIM team at the Running USA Annual Conference, and while it’s taken some time, we love that the BSIM is embracing the behavioral shift we’re all seeing today around the increasing number of “connected athletes,” said Motigo Founder and CEO Dan Nagler. “Given the event’s closed course, it’s a powerful way for the event to ensure their runners are empowered,inspired, and entertained during their miles.”
Runners participating in the Big Sur International Marathon can download Motigo in the App Store and via Google Play. From there, they can select their event, choose their race distance, then use the social sharing tools to easily invite their friends and loved ones to cheer them on – by using the apps, or with the ‘record cheer’ option on the Motigo website.
Motigo is a mobile based, social application that connects runners to their biggest supporters. Created by a Colorado husband and wife team, Motigo delivers Emotional Fuel™. Its proprietary personalized audio messaging creates a timely and powerful connection between runners and their friends and family via personal, pre-recorded audio messages, which runners automatically hear at selected intervals throughout their event. The app, currently available for Android and iOS, helps runners overcome the mental and emotional challenges associated with running-event participation, while enhancing the experience for all. From consumers to non-profits and race sponsors, everyone involved in running wins with Motigo – now available in the App Store and on Google Play. For more information, visit getmotigo.com. Like them on facebook.com/getmotigo, follow on Twitter @motigoapp and Instagram @motigo.
About Big Sur International Marathon:
The Big Sur International Marathon is the signature event of the Big Sur Marathon Foundation’s family of events which includes the Monterey Bay Half Marathon, the Salinas Valley Half Marathon, Run in the Name of Love 5K/2K and the year-round JUST RUN youth fitness program. The Foundation’s mission is to create beautiful running events that promote health and benefit the local community. www.bsim.org, @bsimevents.
For Media Inquiries contact Dan Nagler: